To promote your business you must utilize marketing. Marking comes in many shapes and forms – both online and offline. It is important to understand the different types of marketing and assess their pros and cons.
This will allow you to see which ones are suitable for your business, and which ones are not. We look at five of the most common types of marketing below, so you can see if there is a preferred option for your business.
1. Social Media Marketing
One of the top marketing methods today is social media. You can create a business account on platforms like Instagram and TikTok and promote your business for free. Social media has the benefit that you can easily reach a larger customer base.
Also, marketing is free aside from your own time and effort. The main drawback is that it is incredibly competitive, and if you have an older audience, it may not be suitable or relevant to them.
2. Paid Advertising (PPC)
If you want sure-fire results, you can always do paid advertising. PPC advertising is essentially where you pay for your website to appear at the top of search engine query pages. Google Ads is one of the best examples of this.
This is an effective marketing method and it does give great results. However, it is far more costly than most other marketing methods.
3. Blog Marketing
Many businesses today have a blog. Also, some businesses are based entirely on their blog – the blog is their business. Blogs are a series of regularly published articles that provide some type of tangible benefit to the customer.
Blogs can be a great way to engage with your customers. Also, a blog, when done correctly can improve trust and give customers a far more satisfying experience.
The downside is that it is more difficult to measure the tangible results of blog marketing.
4. Video Marketing
Video marketing is incredibly popular today. We have YouTube where many businesses now have a channel and post regular videos.
Also, most social media platforms have the option to record video content. For example, you can go live on Facebook and create Instagram stories.
Video marketing is relevant, and you can often get your message across more effectively. The downside is that video marketing can be more expensive to produce.
5. Offline Marketing
Lastly, we have offline marketing. This is often overlooked in today’s modern world but it can still be incredibly effective. Offline marketing includes things like business cards, flyers, and brochures.
The benefits of this type of marketing are that it can appeal to a different demographic. Older people who have less experience using the internet would still appreciate physical marketing elements, for example.
The downside is that you cannot reach the same volume of people as online marketing.
Consider Your Options and Choose a Marketing Method that Suits Your Business
Once you have chosen the marketing method(s) you should then look at the branding. Branding is highly important for marketing. You should always include your main branding elements such as a logo (You can use tools like a Logo Generator), colors, and slogans.
This will improve the effectiveness of your marketing – regardless of which type you choose.
To summarize, there is no right or wrong answer to this question. Marketing is personal to each business.
What works for one business may not be suitable for another. You must first assess your business, the products/services you sell, and your target customers.
This should give a clear idea of which marketing methods would be suitable.