In this article, we will discuss what you need to know about Google Ads in order to boost your online marketing. People who do online advertising find themselves running into several problems that require answers in Google Ads or Google AdWords. This type of online advertising lets individuals market their products and services, also known as promotions.
Statistics show that people who click on ads are also 50% more likely to complete a purchase on a site. Did you know that every SECOND, about 63,000 searches are processed by Google? or that 76% of the search engine market belongs to Google.
What is actually more interesting to know about Google is that about 35% of users buy a product or service within 5 days of searching for it on Google. That’s impressive, right? Now think about the importance of setting up Google Ads to boost your shop or eCommerce or big business.
Google Ads : Definition, Advantages, and Best Alternatives
What is Google Ads?
Google Ads, previously known as Google AdWords, is an online advertising program that lets you advertise products and services that you own. You’re able to make and use various advertisements to market your business online. In Google AdWords, you have the option to target as specific as you want, in order for your advertisement will be beneficial to all those targeted groups of consumers. Also, Google AdWords has great tools that will assist you to manage your own efforts.
You can increase the reach of your advertisements. With Google AdWords, you have the ability to publish advertisements and ads for the site you choose. When you are looking for a list of the best ad sites, you can see that Google’s AdWords is among the best.
Benefits of Using Google Ads
The advantages of Google AdWords are:
- you can target billions of customers. Easy to set up, especially with the new auto ads function. You will find your advertisement’s simpler for if you understand what it is you do.
Ad setup TIP: People prefer to read advertisements if they feel that the advertisements will give them helpful info. So focus on providing VALUE!
- If you do Google AdWords, you can easily manage and analyze your campaigns (turn off and on) and make a plan. Even though you are a beginner, there are many help that you can find for free online that will help you do your best.
- Google Ads has a mobile app allowing you to manage your ads from all devices, including phones.
- One of the best advantages of Google AdWords is that you can create and manage your campaign yourself. Even though there are many, which are much better than Google AdWords, Google Ads is FREE to Setup an account (but not to promote your goods). If you want to use alternatives, it is better to choose the ones that offer advanced features.
Disadvantages of Using Google Ads
The disadvantage of Google AdWords is that you cannot get great results with your advertisement if your ads are not interesting. Sometimes, the ads may appear in the wrong place because of poor placement. Sometimes, you may not receive good results because of technical problems.
Google does not notify you if your ads are wasting your money, you need to figure things out yourself and turn off.
It is very important to note that the advertising alternatives which you choose depend on your budget. There are a number of websites that offer more expensive options while there are many others offering less expensive alternatives.
It is vital to choose the advertising options that are really affordable because they provide you more benefits and better results. It is better to choose those that are easy to understand. It is better to choose those which give you enough options and that is really convenient to use.
Besides that, it is important to note that the advertising options that are cheap are not suitable for all kinds of businesses, as the way they are set up may not suit your marketing methods. For example, you can choose those which are more expensive but are more effective in your marketing methods.
Google Ads Alternatives
When it comes to online advertisement, it is always better to choose the ones that are more affordable. Here are google ads good alternatives:
- Bing Ads/Yahoo
- YouTube video Ads
- Facebook/Instagram Ads
- Amazon Product Ads
- Dynamic Oxygen
Video Tutorial About the Best Google Ads Alternatives and How each works Best
I love this useful tutorial from this great man on YouTube. He explains what you need to know about different Google ad alternatives and how they work. Watch until the end and Subscribe to their channel.
In conclusion, it is better to use Google Ads when you are new and need a professional solution for your marketing requirements, to get customers that are searching for very specific solutions to problems.
However, for any company which already has an extensive marketing strategy, it is better to use Google AdWords in addition to other forms of marketing such as YouTube video ads, Facebook, and Instagram Ads. This will help to improve your reach and results and even reduce your expenses if combined well (especially video ads).
What do you think of Google Ads? Are you using it for your business?