5+ Best Reasons to Use Instagram Video for Your Business or Marketing

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This article talks about the best reasons you should be using Instagram video for business, brand building, and marketing in 2022. Instagram has more than a billion users, and so many features, making it the Ideal Sharing platform by sharing photos and videos (e.g., IG Reels, IGTV). There are countless millions of videos shared every day that’s an excellent reason why one ought to use this platform.

Reasons to Use Instagram Video

Everyone is aware of the power of social media and how it can help you promote your business or get more customers. However, did you know that you can actually make more money with your business using your existing Instagram account via videos?

Yes, it is true. Many entrepreneurs have used the photo and video-sharing platform to promote their products or services, personal brands, become friends with influential people and build strong business relationships.

Why You Need to Be Using Instagram Video Function

5 reasons to use instagram video for business or marketing in 2021

Instagram video articles have become Extremely Popular on social media lately, and consequently, it is of utmost benefit for anybody seeking to advertise a product or him/herself to use this format.

An increasing number of businesses whether big or small are beginning to use videos to communicate with their followers, clients, and enthusiasts more frequently online.

Video sharing will allow you to leverage the ability of bigger and more impactful promotion!

IG videos have the highest engagement than any other forms of communication on the platform.

Below are a few of the main benefits of utilizing Instagram video features.

1. Higher Engagement

instagram video marketing, Higher Engagement

Unlike videos on Twitter or even Facebook which are occasionally overlooked by consumers irrespective of their caliber, Instagram videos have been seldom overlooked.

According to research done by Forrester, Instagram videos create more involvement on 58 occasions than Facebook and 120 instances than Twitter.

Possessing Instagram accounts with useful and interesting video content may be one of the best ways to get involved with your audience.

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2. Increase in Traffic

instagram marketing, Increase in Traffic

Although you Cannot add clickable links to the videos, They are a prominent source of visitors with the link in bio feature. You could also mention your brand and website in the video that reaches thousands of people for Free and get them to visit your website.

Moreover, since the engagement there is greater than Twitter and Facebook, the videos you post could be tremendously helpful for your website’s visibility.

With every video that you post, you will be able to build even more followers and drive more traffic to your site.

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3. Free Advertising

instagram video marketing, Free Advertising

Yes, that’s accurate. The Terrific thing about using Instagram Video perform is free advertising. An individual can exhibit their products and services for free in a post creating large exposure.

The attribute gives one a chance to flaunt what they’re providing or use their personal brand to make more money.

4. Building Character and Trust

Building Character and Trust

Videos are considered a trust accelerator. People are more likely to buy from you after watching your video.

Since video content is becoming popular, among the key advantages of working with video work is the fact that it helps you build confidence.

Visitors buy from people they could trust, and also Instagram video attribute can allow you to make that emotional connection with your audience.

The most substantial thing is that function enables one to talk about their expertise in a casual way, giving fans, followers, and clients a sense for your values or your company values.

Sharing behind the scenes actions was reported to perform well on Instagram. Such videos create one’s business more dependable and appealing that turn positively impacts one’s advertising.

Start using Instagram video features and also be rewarded!

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5. Gaining a Competitive Edge

Instagram video reels for marketing, Gaining a Competitive Edge

The competition on Instagram video is lower at the moment compared to Twitter or Facebook. And many small companies are now embracing Instagram video features like IGTV or Reels.

And by doing you gain an edge over their opponents. So is apparent that by using the video feature, one is very likely to attain their target market quicker and simpler.

It is important for you to get in touch with this audience so you can properly promote your business. Since there are no rules when it comes to sharing videos or images online, you can post whatever you like.

It doesn’t matter if it is a funny video or a promotional clip, what matters most is that you share something with your audience that they will surely find interesting.

Video Tutorials about Instagram Video for Marketing

Here are three video tutorials about how to start with Instagram Reels and IGTV, to post videos on IG, and use them for business.

A. How to Make INSTAGRAM VIDEOS For Business

Elise Darma talks about the best apps to make videos for business on Instagram, including Instagram Feed Videos, Instagram Story Videos, IGTV Videos and Instagram Ad Videos. You will love it.

[embedyt] https://www.youtube.com/watch?v=O_n3ZpDo_cQ[/embedyt]

B. How to post Reels Short Videos on Instagram

With Reels, you can now create 15secs to 30 secs videos. Millie talks about how to use Instagram reels in this FULL tutorial. What are reels?  What to post on reels? How to add voiceover to Instagram Reel? Hashtag strategy,

[embedyt] https://www.youtube.com/watch?v=eOGT4ktjhZc[/embedyt]

C. How to Use IGTV Long-form Videos on Instagram

I like this video from Alex Tooby who talks about IGTV (Instagram TV). What it is, the distinction between IGTV and YouTube, a step-by-step tutorial including tips & tricks on utilizing IGTV.

[embedyt] https://www.youtube.com/watch?v=i6kPU8i2umQ[/embedyt]

D. How to Use Instagram Live for Business in 2022

Jerry Potter talks about how to use Instagram Live for business, the basics of going live on Instagram, and some best practices and ideas for your marketing or business.

[embedyt] https://www.youtube.com/watch?v=S6-aGbv08G4[/embedyt]

Here are some other tips to keep in mind about why you should use Instagram video to help you promote your business.

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If you want to get more exposure, posting videos on Instagram is the best way to do it. You can upload a short 15-second video Reels about your product, create a fan page, and encourage your friends to follow you on the social media site.

When they start to see your videos, they will most likely spread the word and you will gain even more fans. This is also a very easy way to create backlinks for your website.

Business owners have been using videos to market their businesses online for quite a while now. However, creating a short video clip with good quality can drive a significant amount of traffic to your site. Uploading a video is easy and free, so don’t hesitate to do it if you think it can help you improve your online visibility.

Instagram, Social Network, video marketing


Pictures or videos say more than words, so you need to make sure that you take advantage of that fact. Use Instagram video features to show people what you have experienced and let them get attached to it so they will end up following you online.

There are a lot of uses for video marketing on Instagram. The key to using it effectively is to focus on different aspects. Create several videos that can be linked to one another and you will get the traffic to your site faster.

This will ensure that your page gets the best results from the search engine rankings as well and will drive quality organic traffic to your site, which means more money for your business.

If you want to learn how to start a blog that makes money fast, read the full guide we’ve put together for you: How to START A BLOG (Ultimate Beginners Guide)

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Baobab DT.

Baobab is the MMS Experience creator and an experienced content creator with years of crafting high-quality content across different platforms with a mission to empower others. He also owns the YouTube channel called "Freetrepreneurs" and the Instagram page called @lions.royal. Email: themmsexperience123@gmail.com

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